of Creative

S Sreeveena

S Sreeveena

BA(Hons) Arts Management
2017 — 2020

While Veena's interest in the arts first began with literary arts, it has now developed into a passion for media and technology. After interning with a start-up streaming service, Veena is now interested in the curation of streaming media content and research and hopes to pursue a career in this sector.


Research Interests: rising trends and challenges in the arts, developments in online content streaming services.
Past Projects: Shared Narratives: Museum, Memory Boxes and Art Therapy (2019).

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Thesis abstract

Challenges faced by video-on-demand services in Singapore: case studies on iWonder and HOOQ

Online video-on-demand streaming services are rapidly gaining popularity and successfully competing with the traditional television broadcast industry. It is a billion-dollar industry and that figure is only expected to grow in the next few years. However, there are already some streaming giants like Amazon Prime Video and Netflix operating here in Singapore. Can newer businesses like iwonder and HOOQ work towards success here? What are the challenges that they face and what can they do to overcome those? Through case studies on iwonder and HOOQ, this research aims to identify and discuss these findings through semi-structured interviews with industry professionals and a survey of the literature.

Work experience

May 2019 – Feb 2020
Content Team Assistant (Intern)

Apr 2018 – Jan 2019
Costume City/ Ministry of Costumes
Costume Executive

Apr 2017 – Jul 2017
Library Assistant

Oct 2015 - Jan 2017
Sunray Woodcraft Construction Pte Ltd
Assistant Design Coordinator

Feb 2015 - Apr 2015
Avalon Collective Interior Design (ACID)
Design Intern