of Creative

Woo Si Hui Dewi

Woo Si Hui Dewi

BA(Hons) Arts Management
2017 — 2020

Dewi Woo is a driven, passionate and energetic person with a demonstrated history of working in the public relations and communications as well as entertainment industries. She is skilled in marketing, computer networking, acting, customer service, public speaking, and creative writing. She is currently a freelance DJ and she loves being able to connect with people through various genres of music.


Research interests: culture and religion, folklore, mythology, art history, human behavior and psychology, dream interpretation.
Past projects: ARTWALK Little India 2019

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Thesis abstract

Influencer marketing and the arts

This research paper will discuss a topic that has yet to be explored. Influencer marketing is a big thing in today’s digital day and age and it has been utilised by many businesses and companies, such as Daniel Wellington, Sudio, and even e-commerce platforms like Shopee, to help promote their products and/or services. Since influencer marketing seems to be one of the top marketing strategies today, this research aims to see how it can help artists and the arts. In this paper, the word “artists” will be an umbrella term encompassing the various genres of art; and how different social media platforms can work for different types of art.

Work experience

May – Nov 2019
The Linch Agency Pte Ltd
Music and marketing associate

Dec 2019 – current
Freelance deejay