School
of Design
Communication
Chow Kok Shen
Mad and experimental, Chow Kok Shen strives to achieve originality and uniqueness in his design as he specialises in graphic design, illustration, publication design, and UI/UX. He lives with his own design philosophy, while seeking a higher form in his creative vocabulary. Craziness and fun fuel his creations, as his works are often full of diverse personalities. He likes to perceive things in a different perspective in order to create experimental outcomes that are bizarre yet refined and always welcome the unusual as life is an adventure.
Work
Haw Par Villa
A rebranding project to revitalise Haw Par Villa’s magic. A fun, whimsical approach was used represent the park's identity in the form of illustrations with a touch of innocence; while preserving its unsettling nature. The aim – to create new context to its characters and target a younger audience.
